Website design and board art development for the official World Series of Cornhole, featuring custom regional and national park themed designs.
A strategy and story built around the brand of a carefree, fun and relaxing time hanging out with friends on the beach. An experience free of smartphones and the problems of the world.
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Woodplay, a high-end redwood playset brand was losing marketshare to up and coming competitors due to having an outdated identity, and luxury price-point. It needed an updated positioning to increase relevance and perception of the brand.
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STIGA is considered the #1 brand worldwide in Table Tennis. Table Tennis (not ping-pong) is considered a very serious sport internationally, but inside the USA it is a more casual activity. The packaging design also need to sell in and through in Sporting Goods stores nationwide.
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When tasked with developing a brand from nothing you also start with nothing. Clean slate. That's where we excel though. Being able to study the competition, their strengths and weaknesses, packaging and price point, you can position your brand exactly where it needs to be to succeed.
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Introducing a new brand and product into a market that is starting to find its legs can be a major challenge. However, if done right, you have an opportunity to shape the marketplace and the product offerings (even for competitors) for years to come.
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Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.
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