Introducing a new brand and product into a market that is starting to find its legs can be a major challenge. However, if done right, you have an opportunity to shape the marketplace and the product offerings (even for competitors) for years to come.
2017 EDG Awards
- Gold
Branding
Competitive Analysis and Positioning
Web Development
UX Design
Creative Direction
Strategy
Packaging Design
Sourcing
Jessica Will: Design
Randy Land: Photography
Kennedy Rose: Web Development
Kyle Redmond: Creative Direction
Introducing a new brand and product into a market that is starting to find its legs can be a major challenge. However, if done right, you have an opportunity to shape the marketplace and the product offerings (even for competitors) for years to come. If you can start a movement, present yourself as the leader (even if you aren't) and get grassroots engagement, the sky is the limit.
The Onix Pickleball brand was developed to fill a gap in a fast growing NEW sports market. It was developed to be a specialty product in mass and sporting goods channels, with impressive technology and consumer accessibility at all price points. After researching the competition we developed the brand to be aspirational and a beacon to those just joining the sport of pickleball, and also those already playing it who would want something fresher or newer.
