Hutson Inc.

Faster Site, Higher Conversions

Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.

RECOGNITION

2018 EDG Awards
- Silver

‍

Project Scope

Custom Gatsby Template
Custom Gatsby Plugins
SEO/Performance Audit

credits

Kennedy Rose: Web Development
Marion Rose: Web Development
Denham Rogers: Graphic Design, Web Development
Austin Gordon: Graphic Design, Web Development

the challenge

Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.

the solution

Smarter Labs worked closely with their in house marketing team to find solutions that worked for their unique needs. We used Gatsby's GraphQL layer to aggregate API content as well as a headless CMS. Hutson Inc now has an easy-to-edit website faster than all of their competitors. Their in house team has since easily taken over control of the site and they have continued to make their own revisions based on analytics feedback.

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"We’re excited to launch a website that delivers a high level of customer experience and a better way for us to deliver content. Customers are not waiting around for pages to load. Loading pages in under a second provide our customers a great experience and better SEO practices."

Tom Sutter, President/CEO of Hutson

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