Print, packaging
& trade show design

Wildspark designs the print side of outdoor brands: retail packaging, catalogs and line books, sell sheets, in-store POP displays, and trade show booths and graphics for outdoor, archery, and hunting shows. We prepare press-ready files and manage printing, so your brand looks as sharp at the dealer counter and the show floor as it does online.

The Problem

Your brand has to work off the screen too

For outdoor brands, a lot of selling still happens in print: on the retail wall, in the dealer's catalog, and on the trade show floor. When packaging, catalogs, and booth graphics are rushed or pieced together by different vendors, the brand looks inconsistent right where buyers and dealers are deciding what to carry.

This is brand identity carried into the dealer and show world: one look and voice across the box, the catalog, the booth, and the photography and video that fill them.

What's Included

From the retail wall to the show floor

Retail Packaging

Packaging that sells in to buyers and sells through on the shelf, designed with structure and production in mind.

Catalogs & Line Books

Product catalogs, line books, and pricelists built as yearly systems that are easy to update and version for dealers.

Brochures & Sell Sheets

Brochures and sell sheets that give reps and dealers the specs and selling points they need in one page.

In-Store POP Displays

Posters, shelf talkers, table tents, and displays that get your product noticed at the point of purchase.

Trade Show Booths & Graphics

Booth design, banners, and show graphics for outdoor, archery, and hunting shows, matched to your catalog and handouts.

Prepress & Print Management

Press-ready files, printer sourcing, proofing, and special finishes, managed through delivery.

Who It's For

Brands that sell through dealers and shows

Outdoor Manufacturers

Archery, hunting, fishing, and outdoor gear makers launching new product lines into retail.

Dealer-Driven Brands

Brands that rely on dealers and reps and need catalogs, pricelists, and sell sheets every season.

Trade Show Exhibitors

Companies exhibiting at outdoor, archery, and hunting shows who want a booth that matches the rest of their brand.

Our Work

Print & packaging work

Catalogs & dealer materials

2018 Archery Master Catalog Kit

A full dealer kit developed in-house in two months: catalogs for Bear, Trophy Ridge, Cajun and Fletcher, plus pamphlets, a master pricelist and dealer window decals.

Catalog

Bear Archery 2017 Master Catalog

The 2017 master catalog for Bear Archery, with creative direction, art direction, layout, design and photography from our in-house creative team.

Bear X crossbow retail boxes arranged on a dark background

Retail packaging

Bear X Crossbow Packaging

A full retail packaging suite for Bear X crossbows, combining package design, brand development and product photography from our creative team.

Packaging redesign

Bear Archery Youth Bow Packaging

A before-and-after redesign of Bear Archery's youth bow packaging, with art direction and package design by our team, including a Cruzer product card.

STIGA table tennis paddle and ball packaging

Retail packaging

STIGA Mainline Packaging

Mainline table tennis package design for STIGA, along with product design details, created by our in-house art direction and design team for retail.

Onix Pickleball ball packaging in black and orange

Retail packaging

Onix Pickleball Packaging

Paddle and ball packaging for Onix Pickleball, part of a full branding project covering the logo, brand system and product development, led by our creative team.

Packaging redesign

Prince Table Tennis Packaging

A before-and-after redesign of Prince table tennis packaging, with art direction and package design by our team, refreshing how the products present on the shelf.

Point of purchase

Southern Comfort POP

Point-of-purchase materials for Southern Comfort: sell sheets, in-store posters, shelf talkers, table tents and coasters, with art direction and design by our team.

Packaging and brand guides

Read package design as marketing for outdoor brands and visual identity beyond the logo, or see our brand identity and photo and video services.

Show season coming up?

Tell us your show dates and what you need printed. We'll plan backward from your deadlines.

Start the Conversation

FAQ

Common questions

How far ahead should we start on trade show and catalog work?

Earlier than most brands think. Catalogs, sell sheets, and booth graphics for the big outdoor and archery shows all compete for the same printers in the weeks before show season, so we plan backward from your show dates and print deadlines and lock in schedules early.

Can you handle printing, or just design?

Both. We prepare press-ready files, source and quote printers, review proofs, and manage the job through delivery, including special finishes like foil stamping, soft-touch coatings, and spot gloss.

Can you update our catalog every year instead of starting over?

Yes. We build catalogs and line books as systems, with templates and styles that carry from year to year, so new models, pricing, and dealer versions can be updated without a full redesign.

Do you design retail packaging for sporting goods stores?

Yes. Packaging has to sell in to retail buyers and sell through on a crowded wall. We design structure and graphics together, and work with your factory or printer on production.

What do we need for a trade show booth?

It depends on your space and goals, but most brands need booth graphics, banners, product signage, and handouts like sell sheets or a line book. We design them as one system so the booth, the catalog, and your website all look like the same brand.

Let 'S TALK

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