EliteArchery.com

Hit where you aim.

We took on rebuilding a shopify site from order entry to the user. Decoupling the front-end from Shopify to create a super fast loading, fully editable D2C e-comm site.

RECOGNITION

(not entered)

Project Scope

Strategy

Site Design

UX Design

CMS Implementation

Site Development

Shopify Integration

‍

credits

Kennedy Rose: Web Development

Kyle Redmond: Strategy, UX and Site Design

the challenge

Elite Archery was running a slow, arguably outdated, and uneditable, hardcoded Shopify site. The client wanted to get more into Direct to Consumer E-commerce without alienating their current dealer base. The existing site had 4 individual product pages for each model of Bow, as well as a convoluted and confusing path to purchase. They wanted to be able to edit the site easily and effectively without the help of a developer, and create landing pages, or promotional messaging on the fly.

the solution

Once we understood the challenges the current site was having we got to work designing a new branded user-experience and began decoupling the front end of the site from Shopify. We built a UX prototype to walk through the path to purchase we designed, and tested against what we believed the user would expect and want in the process. That process included an early stage lead generation step that collected emails and zip-codes to generate a retargeting lead list for the dealers in those areas. We hooked in a CMS (content management system) that allowed us to majorly increase site speed and allowed the brand owners and marketing teams to update anything and everything on the site. Ultimately we were able to provide a site load time faster than any competitors, improve the path to purchase increasing conversions and average sales Dollars, while also enabling the Marketing team to adjust messaging and product info as needed.

No items found.

"The team at SmarterLabs_ are easy to work with, excellent communicators, and that they bring fresh, new perspectives to the table that help challenge the status quo and what we think is possible."

-Christian Costa, Director of Marketing, The Outdoor Group

Let 'S TALK

USE THIS FORM OR SEND US AN EMAIL. WE'll REACH OUT to yoU WITHIN 2 BUSINESS DAYS!

Hello Wildspark,

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

VIEW MORE WORK

World Series of Cornhole

Viva-Sol

A strategy and story built around the brand of a carefree, fun and relaxing time hanging out with friends on the beach. An experience free of smartphones and the problems of the world.

Swingsets.com

Woodplay, a high-end redwood playset brand was losing marketshare to up and coming competitors due to having an outdated identity, and luxury price-point. It needed an updated positioning to increase relevance and perception of the brand.

STIGA Packaging

STIGA is considered the #1 brand worldwide in Table Tennis. Table Tennis (not ping-pong) is considered a very serious sport internationally, but inside the USA it is a more casual activity. The packaging design also need to sell in and through in Sporting Goods stores nationwide.

SIK Broadheads

When tasked with developing a brand from nothing you also start with nothing. Clean slate. That's where we excel though. Being able to study the competition, their strengths and weaknesses, packaging and price point, you can position your brand exactly where it needs to be to succeed.

Onix Pickleball

Introducing a new brand and product into a market that is starting to find its legs can be a major challenge. However, if done right, you have an opportunity to shape the marketplace and the product offerings (even for competitors) for years to come.

Hutson Inc.

Hutson Inc needed a blazing fast, mobile friendly, overhaul to their existing website. Content had to be pulled in from multiple API sources as well as from their CMS.

Fox & Flock

Fox & Flock was developed by our sister company, Smarter Games and published by Flying Interactive. The game is a modified version of an old board game called Fox and Sheep. It is an asymmetrical game where one player controls one or two Foxes, and the other player controls a large flock.

Field Notes Podcast

A premiere podcast hunting experience with the father of modern bowhunting. Fred Bear’s Field Notes is a biweekly podcast based on the “The Adventures of Fred Bear,” written by Fred Bear himself, detailing 15 of his extraordinary hunts all over the world.

EliteArchery.com

We took on rebuilding a shopify site from order entry to the user. Decoupling the front-end from Shopify to create a super fast loading, fully editable D2C e-comm site.

Bear Archery TV Spot

Bear Archery needed an updated and clear positioning statement after several years of differing and inconsistent directions. A :30 second TV spot needed to be developed to convey what the brand now was.

Archery Catalog Kit

With the industry in a slow descent and companies across the board slashing marketing budgets, Bear Archery saw an opportunity to be aggressive and differentiate in an otherwise unexciting launch year. Every year, the majority of outdoor and hunting companies sends out its dealer catalogs.