the challenge

Bear Archery possesses rich hunting heritage from Fred Bear, the company's founder and Father of Modern Bowhunting. Fred's hunts were televised during the 1950s-60s, and he maintained detailed records about expeditions -- from failed shots to provisions. His wife helped him publish these accounts in book form, creating rich content ripe for new formats reaching broader audiences.

the solution

Development involved sourcing appropriate voiceover talent and crafting an iconic musical score representing the brand and wilderness experience. After finalizing the narrator, the team created reads with precise timing, scripting, and secondary sound effects for immersive storytelling. The podcast launched with brand social support, ultimately earning multiple national awards including a Webby Honoree recognition.